Updated 21 November 2022
1Breadcrumb Pty Ltd ACN 640 134 023 is a proprietary company limited by shares. References to ‘1Breadcrumb’, ‘we’, ‘us’ or ‘our’ are references to 1Breadcrumb Pty Ltd and its related bodies corporate (as defined in the Corporations Act 2001 (Cth)).
1.3 What is personal information?
In general terms, legislation defines ‘personal information’ as information or an opinion about an identified individual or an individual who is reasonably identifiable, whether the information is true or not and whether the information or opinion is recorded in a material form or not.
1.4 Our obligations
We comply with the Australian Privacy Principles (APPs) in the Privacy Act 1988 (Cth) (Privacy Act). The APPs regulate the manner in which personal information is handled throughout its life cycle, from collection to use and disclosure, security, accessibility and disposal.
The Privacy Act also includes a data breach notification regime, which requires 1Breadcrumb to address data breaches involving personal information held by 1Breadcrumb.
We also comply with more specific privacy legislation in some circumstances, such as the Spam Act and the Do Not Call Register Act.
1.5 Employee records
2. What types of information we collect
In order to use the Services, User’s will need to submit certain personal information such as their name, contact details, location, image (via photograph) and employer. 1Breadcrumb account holders and subscribers (“Clients”) may be asked to submit further information from time to time.
We may also collect, hold, use and disclose information about a User that is not necessarily personal information including data relating to the User’s activity on our website via tracking technologies such as analytic, cookie and session tools (which data can include the identity of the User’s internet browser, the type of operating system being used, the User’s IP address, the domain name of the User’s internet service provider, the pages accessed on our website, and the next website visited) and non-personal details of any survey responses the User provides. We may use this non-personal information for internal purposes including, administering our services, diagnosing problems, generating statistics and trends and improving the quality of our products and services.
The type of personal information that we collect about you depends on the type of dealings you have with us. For example, if you:
- are creating a user profile in our App or on our website, we will collect your name, contact details, photographic profile image and in some circumstances the details of your employer and images of your qualifications or driver licence (Profile Information)
- are using our Apps at a third party site, we will collect your Profile Information, your location and any information that you are asked in questions submitted by the third party site operator of the site you are visiting
- are a supplier to us, we will collect your name and contact details, details about the goods or services you supply and payment details
- send us an enquiry, complete a registration of interest or provide us with feedback, we may collect your name, contact details, details of your enquiry or feedback and information about our response
- ask us to send you information about our products and services, we will collect your name, address, contact details, details of the products or services you are interested in and how you heard about us or the relevant goods or services
- apply for a job with us, we will collect the information you include in your job application, including your cover letter, resume, contact details and referee reports
- enter into any promotions, competitions or special offers, we will collect the information you provide when submitting your entry.
The personal information collected may vary depending on your particular interaction with 1Breadcrumb but will be limited to that information necessary to record and manage our interaction with you (e.g. your name, relevant contact details and information about the interaction) and to that information required to enable you to participate in our services and the services of our third party site operators.
2.2 Sensitive information
Sensitive information is a subset of personal information that is generally afforded a higher level of privacy protection, such as health information. We only collect sensitive information where it is reasonably necessary for the functions or operations of our third party site operators and either:
- the you have consented to the request for such information; or
- we are required or authorised by or under law (including applicable privacy legislation) to do so.
2.3 Collection of information other than personal information through our website
When you visit our website, some of the information that is collected about your visit is not personal information, as it does not reveal your identity.
Site visit information
For example, we record your server address, the date and time of your visit, the pages you visited, any documents you downloaded, the previous site you visited and the type of device, browser and operating system you used.
We use and disclose this information in anonymous, aggregated form only, for purposes including statistical analysis and to assist us to improve the functionality and usability of our website. You are not individually identified, however we reserve the right to use or disclose this information to try to locate an individual where we reasonably believe that the individual may have engaged in any unlawful or inappropriate activity in connection with our website, or where we are otherwise required or authorised by law to do so.
A cookie is a small string of information that a website transfers to your browser for identification purposes. The cookies we use do not identify individual users, although they do identify the user’s internet browser.
Most internet browsers are set to accept cookies. If you prefer not to receive them, you can adjust your internet browser to reject cookies, or to notify you when they are being used. There are also software products available that can manage cookies for you. Rejecting cookies can, however, limit the functionality of our website.
Online Behavioural Advertising
We use advertising programs that place cookies on your computer to collect information about your browsing history (including on external websites). This information, which does not identify you personally, is collected in order to improve your online experience by customising the advertising you see to your interests (including the display of more relevant ads on external websites). You can opt out of these programs at any time by clicking here.
2.5 What if you don’t provide us with your personal information?
We will provide individuals with the option of not identifying themselves, or of using a pseudonym, when dealing with us if it is lawful and practicable to do so. A pseudonym is a name or other descriptor that is different to an individual’s actual name. For example, you can access our website and make general phone queries without having to identify yourself.
In some cases however, if you don’t provide us with your personal information when requested, we may not be able to provide you with the product or service that you are seeking. For example, you must identify yourself to register your user profile and for access to some third party sites.
3. How we collect and store Personal Information
3.1 Methods of collection
We collect personal information in a number of ways, including:
- directly from you in person (for example, if you download our Apps, register a user profile, or at events or at conferences)
- through our website (for example, by making an online enquiry)
- through our social media pages (for example, through Twitter, LinkedIn or our Facebook page)
- over the telephone
- through written correspondence (such as letters, faxes and emails)
- on hard copy forms (for example, competition entry forms and surveys)
- through your attendance and check in and check out at our third party site operators’ sites
- from third parties providing integrated services with the 1Breadcrumb App.
3.2 Collection notices
Where we collect personal information about you, we will take reasonable steps to provide you with certain details about that collection (such as why we are collecting the information and who we may share it with). We will generally include this information in a collection notice.
3.3 Unsolicited information
Unsolicited personal information is personal information we receive that we have taken no active steps to collect (such as an employment application sent to us by an individual on their own initiative, rather than in response to a job advertisement).
We may keep records of unsolicited personal information if the Privacy Act permits it (for example, if the information is reasonably necessary for one or more of our functions or activities). If not, we will destroy or de-identify the information as soon as practicable, provided it is lawful and reasonable to do so.
4. Why we collect personal information
The main purposes for which we collect, hold, use and disclose personal information are set out below:
- to verify your identity
- designing, constructing and delivering our Services
- to carry out our obligations arising from any contracts entered into between you and us and to provide you with the products, services and information that you request from us
- to enable a third party site operator to communicate with you and grant site access via the App
- providing you with information and the services that you have requested
- to communicate with you, including by email, mail or telephone
- processing transactions related to our Services and any applicable payments and for our billing and account purposes
- to administer our website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes
- promoting ourselves and our products and services, including through direct marketing, events and competitions
- to provide third party site operators to promote products and services, including through direct marketing, events and competitions
- performing research and statistical analysis, including for customer satisfaction and service improvement purposes
- protecting the security of our offices, staff, customers and the property held on our premises
- to assist you with enquiries, resolving complaints or to improve our customer service;
- recruiting staff and contractors
- to update our records
- to enforce the terms of any agreement that you enter into relating to our products and services
- complying with legal and regulatory obligations including notifying you of matters that we may be required by law to notify you of.
We may also collect, hold, use and disclose personal information for other purposes explained at the time of collection or:
- which are required or authorised by or under law (including, without limitation, privacy legislation); and
- for which you have provided your consent.
4.1 Direct marketing
You consent (until such time as you opt out, as described below) that we may use your personal information to let you know about us and our products and services (including promotions, special offers and events) and our third party products and services, either where we have your express or implied consent, or where we are otherwise permitted by law to do so. We may contact you for these purposes in a variety of ways, including by mail, email, SMS, telephone and online advertising.
4.2 Opting out
Where you have consented to receiving marketing communications from us, your consent will remain current until you advise us otherwise. However, you can opt out at any time, by:
- contacting us
- advising us if you receive a marketing call that you no longer wish to receive these calls
- using the unsubscribe facility that we include in our commercial electronic messages (such as emails and SMSes)
Once you do this, we will update your profile to ensure that you don’t receive further marketing messages. Stopping marketing messages will not stop service communications.
4.3 Third-party marketing
We will get your express opt-in consent before we share your personal data with any company outside the 1Breadcrumb group for marketing purposes.
4.4 Notification of source
If we have collected the personal information that we use to send you marketing communications from a third party (for example a direct mail database provider), you can ask us to notify you of our source of information, and we will do so, unless this would be unreasonable or impracticable.
5. Who we may share your personal information with
1Breadcrumb may disclose your personal information, and you consent to 1Breadcrumb disclosing your personal information, to its related bodies corporate and associated entities (as those terms are defined in the Corporations Act 2001 (Cth)).
1Breadcrumb may also disclose your personal information, and you consent to 1Breadcrumb disclosing your personal information, to the following third parties:
- Site operators of the sites that you check in and check out of via the App
- Integrates service providers who provide integrated services within the App
- referees whose details are provided to us by job applicants
- third parties who support our information technology or handle mailings and marketing on our behalf
- our contracted service providers (including payment processors). In each case, we may disclose personal information to the service provider and the service provider may in turn provide us with personal information collected from you in the course of providing the relevant products or services;
- law enforcement agencies, other governmental agencies or third parties if we are required by law to do so, or in other limited circumstances (for example if required by a court order or regulatory authority, or if we believe that such action is necessary to prevent fraud or cyber-crime or to protect our website, our products or our technology assets or the rights, property or personal safety of any person)
- our professional advisers.
In each case, we may disclose personal information to the service provider and the service provider may in turn provide us with personal information collected from you in the course of providing the relevant services.
We may also disclose information to provide our products and services, to respond to legal requirements, enforce our policies, and protect our rights and property.
6. Cross border disclosure of personal information
7. Use of government related identifiers
We will not:
- use a government related identifier of an individual (such as a Medicare number or driver’s licence number) as our own identifier of individuals; or
- otherwise use or disclose such a government related identifier,
unless this is permitted by the Privacy Act (for example, use of an identifier to verify an individual’s identity or uses or disclosures required or authorised by or under an Australian law).
8. Data quality and security
1Breadcrumb is committed to keeping your personal information secure and confidential. All reasonable precautions will be taken to protect personal information from loss, misuse, unauthorised access or alteration. Paper documents are held in locked drawers and cabinets. Paper files may also be archived in boxes and stored offsite in secure facilities. Additionally, we also take reasonable steps to:
- make sure that the personal information that we collect, use and disclose is accurate, up to date and complete and (in the case of use and disclosure) relevant;
- protect the personal information that we hold from misuse, interference and loss and from unauthorised access, modification or disclosure; and
- destroy or permanently de-identify personal information that is no longer needed for any purpose that is permitted by the APPs.
You can help us keep your information up to date, by letting us know about any changes to your details, such as your address, email address or phone number.
You acknowledge that the security of online transactions you conduct using the website cannot be guaranteed. To the fullest extent permitted at law, 1Breadcrumb does not accept responsibility for misuse of or loss of, or unauthorised access to, your personal information where the security of that information is not within 1Breadcrumb’s control.
The steps we take to secure the personal information we hold include website protection measures (such as firewalls and anti-virus software), security restrictions on access to our computer systems (such as login and password protection), controlled access to our corporate premises, policies on document storage and security, personnel security (including restricting access to personal information on our systems to staff who need that access to carry out their duties), staff training and workplace policies.
We will generally hold personal information as electronic records with Amazon Web Services (AWS) and, in any case, in accordance with the security provisions detailed below.
Online credit card payment security
We process payments using EFTPOS and online technologies. All transactions processed by us meet industry security standards to ensure payment details are protected.
While we strive to protect the personal information and privacy of users of our website, we cannot guarantee the security of any information that you disclose online and you disclose that information at your own risk. If you are concerned about sending your information over the internet, you can contact us by telephone or post.
If you are a registered user of our website or App, you can also help to protect the privacy of your personal information by maintaining the confidentiality of your username and password and by ensuring that you log out of the website when you have finished using it. In addition, if you become aware of any security breach, please let us know as soon as possible.
An IP (internet protocol) address is a number that is automatically assigned to your computer by your internet service provider when you log on. Your IP address is not linked to your personal information but we do preserve the right to use IP addresses to identify individuals who may threaten our site, services or clients. IP addresses may also be used to help diagnose problems with our website and to gather broad demographic information.
Third party websites
If there is any breach of your personal information, 1Breadcrumb will deal with such breach and notify you in accordance with its obligations under the Privacy Act.
9. How long we keep your information
We will only keep the information we collect about you for as long as required for the purposes set out above or as required to comply with any legal obligations to which we are subject. This will involve us regularly reviewing our files to check that information is accurate, up-to-date and still required.
If you close an account you have with us or you decide not to go ahead with purchasing land for which you have registered, we may still keep your information.
10. Mail and email information
If you wish to stop receiving any e-mails or other communications from 1Breadcrumb which may be sent to you in the future, or if you have submitted personal information through the website and would like to have that information deleted from our records, please unsubscribe through the link at the bottom of any email or notify us at 1breadcrumb.com.
1Breadcrumb will preserve the contents of any e-mail message that you send if we believe that we have a legal requirement to do so. E-mails sent to or from 1Breadcrumb are routinely monitored for quality control, systems administration and legal compliance purposes.
11. Access and Correction
Please contact our Privacy Officer (details under heading 13 below) if you would like to access or correct the personal information that we hold about you. We may require you to verify your identity before processing any access or correction requests, to make sure that the personal information we hold is properly protected.
We will generally provide you with access to your personal information, subject to some exceptions permitted by law. We will also generally provide access in the manner that you have requested (eg by providing photocopies or allowing a file to be viewed), provided it is reasonable and practicable for us to do so. We may however charge a fee to cover our reasonable costs of locating the information and providing it to you.
If you ask us to correct personal information that we hold about you, or if we are satisfied that the personal information we hold is inaccurate, out of date, incomplete, irrelevant or misleading, we will take reasonable steps to correct that information to ensure that, having regard to the purpose for which it is held, the information is accurate, up-to-date, complete, relevant and not misleading.
If we correct personal information about you, and we have previously disclosed that information to another agency or organisation that is subject to the Privacy Act, you may ask us to notify that other entity. If so, we will take reasonable steps to do so, unless this would be impracticable or unlawful.
11.4 Timeframe for access and correction requests
Except in the case of more complicated requests, we will endeavour to respond to access and correction requests within 30 days.
11.5 What if we do not agree to your request for access or correction?
If we do not agree to your access or correction request, or if we do not agree to give you access in the manner you requested, we will provide you with a written notice setting out:
- the reasons for our decision (except to the extent that, having regard to the grounds for refusal, it would be unreasonable to do so); and
- available complaint mechanisms.
In addition, if we refuse to correct personal information in the manner you have requested, you may ask us to associate with the information a statement that the information is inaccurate, out-of-date, incomplete, irrelevant or misleading, and we will take reasonable steps to do this in such a way that will make the statement apparent to users of the information.
If you have a complaint about how we have collected or handled your personal information, please contact our Privacy Officer.
We will endeavour in the first instance to deal with your complaint and take any steps necessary to resolve the matter within a week. If your complaint can’t be resolved at the first instance, we will ask you to submit your complaint in writing.
In most cases, we expect to investigate written complaints will be investigated and a response provided within 30 days of receipt. If the matter is more complex and our investigation may take longer, we will write and let you know, and tell you when we expect to provide our response.
If you are not satisfied with our response, you can refer your complaint to the Office of the Australian Information Commissioner (see here for further information).
13. Our contact details
If you have any questions, concerns or requests regarding your privacy and personal information or, if you would like to make a complaint (including for any asserted breach of a privacy law or principle), please direct your correspondence or communication to our Privacy Officer at:
The Privacy Officer
1Breadcrumb Pty Ltd
Level 3, 534 Church Street, Cremorne Victoria 3121
Telephone: 1300 1Breadcrumb (1300 127 323)
Email: [email protected]
If you wish to make a complaint to us regarding your privacy and personal information, please do so in writing addressed to our Privacy Officer. If you need help lodging a complaint, please feel free to contact us. We take all complaints seriously, and will respond to your complaint within a reasonable period. We will determine what (if any) action we should take to resolve the complaint. If you are not satisfied with our response to the complaint, you may pursue it further with the relevant government or regulatory body. In Australia, this body is the Office of the Australian Information Commissioner.
14. Changes to this Policy
For any questions or notices, please contact us at:
Email: [email protected]
Last update: 21 November 2022